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John Assaraf: Brain-A-Thon & Winning The Game Of Money

john assaraf

John Assaraf is a motivational speaker, Law of Attraction expert, best-selling author, and CEO of leading brain training company, NeuroGym. He is most famous for his work as one of The Secret teachers in both the movie and book.

Due to John’s journey growing up, he has become dedicated to helping others achieve their life’s purpose and goals by teaching them how to utilize their abilities as well as help them gain confidence and certainty in their full potential. John also has a unique ability to apply behavioral science to help people overcome their significant mental obstacles.

So that John can help people achieve their goals, he provides programs, webinars, books, speeches, as well as television and radio appearances. Through these outlets, John shares his knowledge and wisdom in his teachings.

John Assaraf Bio

John’s early life and journey to adulthood were very difficult and he faced a lot of challenges, which have helped him to find the path he is on today.

As a child, John did not have a great attitude at school and often messed about, always being taken to the principal's office. John was often a target for bullies and he developed low self-esteem, he tried hard in school but often received below average-average grades.

After feeling rejected by most of his classmates, he found a group of friends who bought quite a bit of trouble. John got into quite a lot of fights and unfortunately became the subject of physical abuse by his father, which understandably made things worse.

John Assaraf and Joe Vitale

John Assaraf and Joe Vitale

Despite the struggles John faced with self-esteem, abuse and bullies, at the age of 19 John chose to take a much better path for himself. John moved to Toronto, where the only person he knew was his brother. Eventually, John received his real estate license and built 5 multi-million dollar companies in real estate.

Through his challenges, and what he achieved after, John understands what we are capable of achieving, how important it is to set goals and how we can become the person we want to be.

John’s vision now is to help millions of people believe in their own abilities and provide them with the resources and environment to gain confidence and power to achieve their own goals and reach their life’s purpose.

Today, John is the CEO of Neurogym, a company which develops neuroscience brain training programs, to help people maximize and reach their full potential.

John Assaraf – Law of Attraction Teacher From The Secret

John is a great believer in the Law of Attraction, including vision boards and mental visualizations. He also believes in the Law of Action, which he believes goes hand in hand with Attraction.

John says that you cannot just try and attract and visualize what you want, then forget about it and not put any work in, you must take action and create steps towards your goals for it to work. He also says that you must align your conscious and subconscious mind when it comes to visualizing and achieving your goals.

If your conscious mind and subconscious mind do not align then you may not achieve what you want to achieve, so John believes you should work on this, so that you can truly achieve your dream life through the Law of Attraction.

John is a great believer in using vision boards and visualization techniques. A story of his has become quite popular within the Law of Attraction community that involved his vision board.

John Assaraf house

When John first made his board, it included a picture of his dream house. After four years of moving around to different houses, and having his board kept safe in the loft, his family finally moved into what was their dream house.

When he looked at his vision board from four years ago he discovered that he was now sitting in that very house that he put on his dream board and had forgotten about. After this happened, John said he truly knew and understood the power of visualization and how he has achieved the life he now has.

Rhonda Byrne, author of “The Secret” book and director of “The Secret” documentary invited John to be a part of both the book and film. John featured as an expert Law of Attraction teacher and discussed his beliefs and also his story regarding vision boards and how visualization helped to change his life.


As noted in the John Assaraf bio above, John is the CEO, chairman, and founder of NeuroGym. NeuroGym’s main goal is to present people with digestible information about how the latest breakthroughs in science and technology can be used to transform one’s mindset.

The focus is on both performance and potential, so users of NeuroGym’s training are sometimes motivated by a desire for career success and at other times they may be looking for a broader type of personal growth.

The products that are available from Neurogym are all designed to help people achieve success in different aspects. For example, there is a program dedicated to financial success, weight loss or confidence (as well as many more topics).

Neurogym’s mission is “to become a leading provider of life-changing technology, products, and services to help individuals and corporations maximize their performance and potential.”

John Assaraf’s Products

There are many products that John and the Neurogym team provide. John uses his products and books to help others achieve their goals and reach their full potential. John offers many products on various topics such as financial success, weight loss, confidence and much more.

All of the products and books that are available are designed in some way to help people achieve success in many aspects of their life, and help people unlock their full potential and reach happiness in their dream lives.

Some of his products, books, and events include “Winning The Game of Weight Loss”, “Having It All” and “Brain-A-Thon”.


One event that is provided by John Assaraf and the Neurogym team is the annual Brain-A-Thon. The Brain-A-Thon is a live and free online training event and features world-renowned brain, mindset, and emotional mastery experts.

During this live event, these experts will help you learn how to strengthen your mental and emotional abilities for optimizing your potential for achieving your goals. You will also get the chance to accept some amazing deals on John’s other products, at great prices.

This includes 4 strategies to help with your fear of failure or disappointing people you are closest to. The program also explains how to unlock your subconscious mind to dismiss any setbacks and beliefs that stop you from stepping into your power and potential.

This training offers tools to help you make better decisions, improve your mindset and be more in control of your life and what you want.This program offers you the freedom of watching it from your own home on a computer or laptop, and for how long it suits you.

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Our Verdict

Brain A Thon Review

In this amazing event, I learned how it is possible to achieve my dreams and become successful in many aspects of my life. This event really helped me understand how I can rewire and retrain my brain so that I can focus on achieving my goals and change my old way of thinking, which had been preventing me from reaching my full potential.
In the “Brain A Thon” event, I got some incredible offers on John and his team's life-changing programs, at amazing prices, as well as hearing from some of the world's leading brain experts.
I was also able to listen to success stories from people who have tried John’s programs and have changed their lives completely and achieved the success that they wished for.
The “Brain A Thon” was great for me and would be great for anyone who has been asking themselves how they can improve and achieve more in their life.

Learn more.


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Winning The Game of Money

Winning The Game of Money program includes video and audio training that aims to inspire you to achieve your financial goals faster and easier than before, from both John and many other experts. This program is designed to retrain your brain to upgrade and improve your beliefs, habits, perceptions, and behaviors.

In this program, you will be able to learn new scientific processes that can help you when it comes to achieving your goals. This program revolves around helping you to become successful with money and unlock your full potential, by providing you with the right tools and techniques to understand how your brain works and how you can retrain it.

This program will include 12 audio tracks and 12 videos, plus many bonuses, including ebooks, training videos, recorded seminars and more. The video and audio training in this program ranges from attracting wealth and letting go of your money fears, to setting your financial goals and actually achieving those goals.

Product Rating
Support Rating
Our Verdict

Winning The Game Of Money Review

In “Winning The Game Of Money”, John and many other experts shared their tools, strategies, and resources that helped me to retrain my brain and help me plan and achieve financial success, as well as personal freedom.I often held myself back due to negative self-talk and low motivation, so this program was great for me, as it focuses on changing limiting beliefs, habits, perception and behaviors. I found this program very interesting as it is also based on ongoing research and new discoveries in neuroscience, helping me to understand my brain and how I can change my mindset for success.“Winning The Game Of Money” is also mobile friendly, and it was easy to use on my computer too, so even though I am quite a busy person, it was not hard to fit this in my daily routine, at home or on the move.

Learn more.

John Assaraf’s Books

As well as John’s incredible programs, he is also an author. John has actually been on the New York best sellers list twice, first, for his book “The Street Kid’s Guide To Having It All” and secondly for “The Answer”.

John’s books reflect his own beliefs and teachings, speaking about achieving success and reaching your goals and dreams in life. Whether you would like financial success or success in other areas of your life, John Assaraf’s books offer to help you with your goals.

Having It All

“Having It All” by John Assaraf, argues that you don’t have to settle for anything less than what you really want from life. This book was written to help the reader get to where they want to be and know how to get there. In the book, John recounts his own life story and walks the reader through what he has learned on his own journey.

John shares practical exercises and lessons that aim to help you achieve happiness and long-lasting achievement in life. As well as this, John presents the famous Seven Power Factors, that successful people use to become and stay successful.

John shares advanced techniques which can help you to eliminate any mental obstacles that are holding you back and helps you to identify and design your dream life. Through John’s own struggles and obstacles, he teaches you how you can apply the lessons he learned through life to eventually achieve your goals and live successfully.

The Answer

John Assaraf teamed up with business growth expert Murray Smith for this best selling book. The book focuses on the specific topic of abundance and career success and offers a step by step guide that supports the highest levels of career satisfaction and financial abundance.

“The Answer” also provides you with research into brain science and quantum physics, including how you can rewire your brain for success and create the life you want. Both John and Murray share with the readers their own beliefs, habits, thoughts, and actions that they have used on their own journey to build their multimillion dollar companies.

The reviews from readers have shown that “The Answer” is viewed as something of a business bible, explaining how you can gain success from rewiring your brain. This book is aimed at anyone who would like to grow their business, gain success or achieve their goals.

John Assaraf’s Youtube Channel

John also has a youtube channel where he shares videos on various topics, all surrounding success, goals, retraining your brain and neuroscience. John has various styles of videos, from live videos, to one to one sit down videos in his own backyard.

John Assaraf and Larry King

John Assaraf and Larry King

John also has guest stars on his channels and interviews, including Larry King and Jack Canfield. Numerous videos include how-to videos, teaching his audience how to set goals, achieve success and much more.

On Youtube, John Assaraf vision board techniques and visualization approaches are also discussed and demonstrated, helping the viewer replicate these exercises in their own life. He explains how to create your own vision board and why they are beneficial.

With over 67,000 subscribers, John’s videos have proved to be very popular, including videos from his own viewers, who share their testimonials regarding John’s teachings and programs and how it helped them with their own life.

John Assaraf Quotes

“The reason you have what you have is because that is what you have decided to settle for right now. Change your mind, change your life.”

“Here's the problem. Most people are thinking about what they don't want, and they're wondering why it shows up over and over again.”

“The strongest factor for success is self esteem: Believing you can do it, believing you deserve it, believing you will get it.”

“If you are interested you’ll do what’s convenient. If you’re committed, you’ll do whatever it takes.”

“The simplest way for me to look at the law of attraction is if I think of myself as a magnet, and I know that a magnet will attract to it.”

“Whatever you believe about yourself on the inside, is what will manifest on the outside.”

“Plant your seeds. Water them. Do your part as best as you can. The universe will do its part perfectly every time, no exceptions.”

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